Web3
Branding
UI design

Designing an interactive experience to introduce a college football NFT project

Michigan State University Spartan NFT

Project background

For this project, we were tasked with creating a highly-engaging teaser landing page to create buzz around MSU NFTs featuring Coach Tucker. With a project timeline of just two weeks, I concepted and designed three NFT graphics, designed the teaser landing page and created the various marketing materials that were needed for the project.

Client

Michigan State University

Completion

August 2022

Agency

Kmotion Design

Role

Lead Designer

Contributors

TiiCKER (Development)

Photo of target demographicPhoto of target demographic

Problem

The goal
How might we create an effective and high-converting landing page that builds hype and excitement for the Michigan State University NFT drop?

Visual design

Final
Final teaser landing page
Static NFT designs
Banner and cover photo for Rarible NFT collection page

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