Encouraging teacher engagement with an immersive Webflow website
FAME Michigan, a professional learning initiative that promotes teacher collaboration and planning for effective formative assessment practice, was looking for a unique digital experience that would immerse coaches and re-engage them with their learning teams.
Lead Designer & Developer
Create an exciting and fun digital experience that can be sent out to learning coaches that helps and encourages them to re-engage with their team by offering valuable resources and downloads.
Due to the stresses of the pandemic, FAME’s learning coaches have become disengaged and unmotivated to move forward with suggested activities FAME Michigan offers, causing them to not properly communicate and engage with the teachers in their groups. This has caused a ripple effect of disengagement throughout the Michigan education system.
How might we design and build an engaging and exciting digital experience that motivates learning coaches to re-engage their teams through easy-to-access resources?
Design + build
Built in Webflow
No tangible data was collected after the project launch but FAME Michigan saw a surge of coaches engaging with their teams and heard numerous compliments about how fun and informative the experience was for them.