LUster + Luna

Luster + Luna creates high quality Lightroom presets that allow you to quickly and easily apply beautiful looks to your Instagram photos.

Project Brief

A passion project started by my wife and I, we wanted to create a fun and stylish brand that stood out from the competitors. I utilized a bright color palette and quirky shapes to achieve our desired brand look. I also carried this look through to the website to keep the branding consistent across all platforms. As an e-commerce website, hierarchy and user flow are critical to convert potential customers into paying customers. To accomplish this, I prioritized information and focused on funneling users to where they can purchase the product.