Burnt
Showcasing future platform vision and founder expertise to accelerate enterprise sales
Standing out in a crowded market with raw, authentic brand storytelling
Burnt was gaining traction with customers ranging from independent distributors to multi-billion dollar companies, but their basic landing page couldn't support the sales motion. The site focused entirely on their order management agent—making them look like just another automation tool in an increasingly crowded space. Meanwhile, competitors with overlapping products were emerging weekly and prospects couldn't understand what made Burnt different. Sales cycles stretched longer than they should have because the website worked against credibility, instead of building it.
The new site showcased Burnt's full vision as an AI watchtower for food distribution. Dedicated pages for the three AI agents demonstrate the breadth of capabilities Burnt offers. Founder-market fit became central to the story, with JJ's fourth-generation food industry background differentiating Burnt from generic AI tools. Raw film photography paired with custom animations created a visual approach that split the difference between B2B tech and authentic food industry—helping the website stand out in the industry.
Industry
Highlights
- Custom UI and graphic animations
- Advanced GSAP animations
- Component library
- Easy-to-manage CMS
The hardest part of our category is that it sounds dry on paper. Kevin found the visual language that fixed that – warm editorial photography and highly considered motion that comes together as a site that feels like a real brand. What I valued most was how he worked. He absorbed our brand voice quickly, iterated without ego, and flagged things I would have missed. If you want someone who can design, build, and actually think alongside you, that's Kevin. I would hire him again tomorrow without thinking twice.
