First Bite
Credible, conversion-focused website for a B2B foodservice platform targeting enterprise accounts
Building enterprise credibility for a growing foodservice data platform
First Bite came looking for help while transitioning from early-stage startup to enterprise sales. Their existing website, a basic Webflow template built internally, couldn't support their growth goals. The site lacked the depth and credibility needed to compete for larger B2B accounts and the team struggled with ongoing maintenance and development issues.
The new site was rebuilt from scratch with enterprise credibility as the foundation. A comprehensive suite of product and feature pages addresses any concerns prospects may have throughout the sales cycle. Enterprise logos of customers appear strategically throughout the site to add social proof. A detailed pricing page breaks down service tiers and reinforces credibility with testimonials. Finally, the modular, component-based architecture in Webflow gives the team flexibility for future updates without needing developer support.
When an unexpected launch deadline emerged midway through the project, the scope was restructured into two phases to hit their target date. Phase 1 was delivered ahead of schedule and phase 2 work began immediately after. Following launch, the site began ranking on page one for industry-specific keywords, an unexpected win that brought organic visibility the brand didn't have before.
Industry
Highlights
- Custom product feature pages
- Component library
- Easy-to-manage CMS
“Kevin helped us rebuild our website from the ground up. He was super collaborative and worked quickly to rollout our entire site ahead of a product launch. Since launching our new site, we’ve seen a full funnel impact on our business from better lead generation to increased conversions.”
