Stratus

Supporting rapid growth with a sales-ready website for a dental insurance verification platform with proven traction

Stratus came with an impressive $600k in ARR but a basic website that couldn't support their next stage of growth. Most of their sales came from in-person interactions at trade shows and they needed a digital presence that could generate qualified demo requests and facilitate their sales process asynchronously.

The website was designed to establish credibility and drive conversions across two distinct audiences: individual dental practices and larger DSOs. A custom Lottie animation illustrates the platform's AI-powered workflow, showing how Stratus automates everything from documentation to carrier phone calls—making a complex technical process immediately clear. The clean, trustworthy design positions Stratus as a professional solution worthy of their growing customer base.

The result is a conversion-focused experience that enables Stratus to scale beyond trade show revenue and capture qualified leads through their website.