Fairway
Conversion-optimized website for a titling automation platform targeting government and enterprise buyers
Enterprise-ready, conversion-focused website for an AI-powered titling and licensing startup
Fairway came with a basic website that lacked the credibility needed to compete for enterprise customers and government contracts. As a pre-seed startup targeting DMVs, lenders, fleet management companies and other automotive industry players, they needed a professional website that could effectively communicate the benefits of a complex AI-powered platform to multiple audience segments.
The website was built to address the unique needs of five distinct customer types through dedicated industry pages. Each page speaks directly to specific pain points and use cases while maintaining consistent messaging about Fairway's core capabilities. Strategic placement of customer case studies and performance metrics throughout the site establishes credibility and trust, a critical element when selling to government agencies and enterprise buyers. Custom Lottie animations bring the product's AI-powered automation to life, making complex workflows immediately understandable.
The result is a polished, conversion-focused Webflow website that positions Fairway as an enterprise-ready solution. The component-based architecture allows the team to easily update content and add new case studies as they grow.
Industry
Highlights
- Component library
- Lottie animations
- Easy-to-manage CMS
“I highly recommend enlisting Kevin to build your website. He delivered a top notch website, bringing strong design skills. He was patient as we went through multiple iterations, ensuring we were extremely satisfied with the final product.”
