Oply
Bold, quirky website driving 35% more conversions for an AI-powered home maintenance mobile app
Converting millennial homeowners with a standout, tech-forward brand presence
Oply (formerly MyHome) needed to distance themselves from traditional home services companies and appeal to millennial homeowners. Their existing website looked like every other boring home services platform—template-based design with screenshots and photos that didn’t communicate the benefits of their AI-powered mobile app or build trust with their target audience.
The new website breaks industry norms with a bold, dark-themed design featuring bright accent colors and a quirky, modern aesthetic. A custom Lottie animation walks users through the streamlined mobile app experience, clearly demonstrating how Oply's AI simplifies home maintenance. Since the app is available on both iOS and Android, a strategic download modal provides direct links to both app stores along with social sharing options—removing friction from the conversion path. While the primary focus is homeowners, a dedicated page speaks to the benefits for contractors joining the platform.
The results were immediate. Following launch, Oply saw a 35% increase in conversions from the homepage. The distinctive design successfully positioned Oply as a tech-forward solution rather than just another home services marketplace.
Industry
Highlights
- 35% increase in conversions
- Component library
- Custom Lottie animations
- Advanced GSAP animations
- Easy-to-manage CMS
“Kevin was fantastic to work with! He is collaborative, fast, and incredibly thoughtful in his approach. The new site not only looks great, but it’s performing too. We saw a 35% lift in homepage-to-signup conversions after launch. He made the entire process seamless and delivered a final product that truly reflects our brand. Highly recommend! 5 stars!”
