Labric
Building credibility with academic and enterprise buyers to help shorten a complex sales cycle
Turning a sparse landing page into a website trusted by decision makers
Labric was closing deals with universities and corporate R&D teams, but their website couldn't keep up with the sophistication of their platform or the size of the deals they were pursuing. As a two-person founding team, legitimacy was already a hard-won battle and a generic website was making it harder. Decision makers evaluating lab data infrastructure need to feel confident they're partnering with an established, capable team. The old site offered none of that confidence, leaving Labric to compensate through founder-led sales conversations.
The redesign positioned Labric as the serious data infrastructure layer that researchers and organizations actually needed. Custom product visuals and animations translated complex technical capabilities—such as instrument data streaming, automated schema design and LLM-powered analysis—into something decision makers could immediately grasp. Strategic messaging threads the needle between budget-holding buyers and the scientists using the platform day-to-day, giving both audiences something to hold onto.
Industry
Highlights
- Custom UI and graphic animations
- Advanced GSAP animations
- Dual audience messaging strategy
- Component library
- Easy-to-manage CMS
Kevin was so easy to work with. He flexed around our schedule, turned around tweaks almost instantly, and has the kind of taste that takes a project or website somewhere you never could have gotten on your own, without losing its soul. Couldn't recommend him more.
