Labric

Turning a sparse landing page into a website trusted by decision makers

Labric was closing deals with universities and corporate R&D teams, but their website couldn't keep up with the sophistication of their platform or the size of the deals they were pursuing. As a two-person founding team, legitimacy was already a hard-won battle and a generic website was making it harder. Decision makers evaluating lab data infrastructure need to feel confident they're partnering with an established, capable team. The old site offered none of that confidence, leaving Labric to compensate through founder-led sales conversations.

The redesign positioned Labric as the serious data infrastructure layer that researchers and organizations actually needed. Custom product visuals and animations translated complex technical capabilities—such as instrument data streaming, automated schema design and LLM-powered analysis—into something decision makers could immediately grasp. Strategic messaging threads the needle between budget-holding buyers and the scientists using the platform day-to-day, giving both audiences something to hold onto.